British Cartoon Network Mistakenly Airs Bookmaker Ad
Despite strict rules that govern the airing of gambling ads on tv, the Cartoon Network made a huge faux pas recently when it mistakenly aired an advertising for UK bookmaker Coral within a broadcast on the children’s television channel.
The controversial advertisement ended up being aired on Turner Broadcasting’s Boomerang channel as well as the Cartoon system, sparking outrage as the broadcast code strictly forbids the marketing of gambling ‘in or next to programs commissioned for, principally fond of, or likely to appeal particularly to audiences below the age of 18 years,’ therefore heads had been positively tumbling when the broadcast clearly broke these guidelines.
The station could have possibly been forgiven for their ‘serious breach’ of the rules had the ad aired just once, but the advertising was broadcast nine times for a Saturday morning back in May with this year, which will be primetime viewing for kids kick-starting their weekend with a few cartoon antics.
The Advertising Standards Agency says that Turner Broadcasting has ‘apologized unreservedly’ for the hiccup, and it has explained that the ad was broadcast, repeatedly, in error.
Action Figure Used
But what’s worse is that the ad that is coral involved one of kids’ most beloved all-time favorite characters and Marvel Comics hero, the Incredible Hulk. This just provided more ammunition to those whom declare that gambling promotion objective